With Instant Trust, your website or app immediately recognizes good users and welcomes them into a personalized experience. Account preferences and user history can shape their entire experience through low-friction, conversion-maximizing conveniences such as:
Experiences like these are familiar to anyone that’s done business with the biggest brands on the Internet. Historically, only the largest, most tech-forward enterprises could offer Instant Trust in their online experiences. This is because bad actors make it impossible to embrace Instant Trust safely without significant investments in a mature trust platform that can take invisible measures to keep customer journeys secure, including:
Fraud prevention and digital experience teams have a single goal: to discover the identity and intent of each online visitor in order to guide good visitors through an amazing experience and get bad actors off their platform. In order to unite these teams in this effort, brands are using our Trust Cloud’s unique ability to give them total visibility into each customer journey.
In traditional fraud defense infrastructure, fraud prevention teams have tools deployed in narrow checkpoints with limited data and a single moment to decide if a user is high-risk or not.
Because of these narrow checkpoints, high-trust experiences need to be locked behind a login experience to keep them safe - Instant Trust is not an option. Additionally, once a user is authenticated using traditional fraud tools, there are few, if any, controls to protect the account from an authenticated bad actor. Every high-trust experience behind the login is a new opportunity for a successful attacker to wreak havoc.
Using our Trust Cloud, companies can authorize Instant Trust upfront and add controls throughout the customer journey if the visitor goes on to engage in high-risk behavior.
Because our Trust Cloud enables fraud defense teams to perform continuous trust assessments, digital experience teams can confidently deliver experiences that drive optimal visitor engagement and conversion. Instant access. Instant checkouts. Instant rewards. Instant support. Each experience is made possible by Instant Trust.
Bringing digital experience and fraud prevention teams together leads to faster growth, greater conversions, reduced fraud losses, and more cost-effective trust management alongside other benefits.
Contact us to learn more about what Instant Trust can do for your business.